Tuesday, March 01, 2005
Saturday Afternoons
Listener Jams Gerbec wrote:
What happened to The World Cafe with David Dye on Saturday afternoons? Weekend America is good but not good enough to repeat back to back. Please bring back The World Cafe.
Our reply:
Thanks for your comment and question. The decision to drop The World Cafe and add Weekend America was based on what we have seen in listener reaction to our previous programming. Frankly, the addition of The World Cafe was itself an experiment with a type of programming we had never aired before. By all accounts, very few listeners were tuning in or supporting the show.
We felt that the addition of Weekend America would provide a source of news and informational programming that is more consistent with what listeners expect from WMUB Mondays through Fridays. The repetition of the two hours is very much the same approach we take with Morning Edition and All Things Considered, based on the fact that most listeners are not likely to tune in for as long as two hours at a time.
At this time, it is far too early for us to know if we are building the kind of audience we had hoped for although we have had numerous positive comments. We are continuing to watch Saturdays very closely. Comments such as yours are exactly what we need to assist in monitoring listener/member response.
What happened to The World Cafe with David Dye on Saturday afternoons? Weekend America is good but not good enough to repeat back to back. Please bring back The World Cafe.
Our reply:
Thanks for your comment and question. The decision to drop The World Cafe and add Weekend America was based on what we have seen in listener reaction to our previous programming. Frankly, the addition of The World Cafe was itself an experiment with a type of programming we had never aired before. By all accounts, very few listeners were tuning in or supporting the show.
We felt that the addition of Weekend America would provide a source of news and informational programming that is more consistent with what listeners expect from WMUB Mondays through Fridays. The repetition of the two hours is very much the same approach we take with Morning Edition and All Things Considered, based on the fact that most listeners are not likely to tune in for as long as two hours at a time.
At this time, it is far too early for us to know if we are building the kind of audience we had hoped for although we have had numerous positive comments. We are continuing to watch Saturdays very closely. Comments such as yours are exactly what we need to assist in monitoring listener/member response.
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