Tuesday, July 12, 2005
WMUB mentions WMUB too often for one WMUB listener
I have noticed that the call letters WMUB are spoken so often on this station that it becomes a nuisance to hear them. I only listen to WMUB and have been bothered about this for a long time but just now decided to send you this message. No big deal but yes, it is a nuisance.
--Anita M.
--Anita M.
Comments:
You're right, WMUB mentions its call letters more frequently than it seems other stations do but I'm darn glad about it. As a young adult, I used to only listen to TOP 40 stations. I would search that lower end of the dial, not knowing what I was hearing and then almost get frustrated. After discovering WMUB and being eternally grateful for the in depth coverage of NPR, maybe I never would have kept listening if it weren't for hearing "WMUB" every two minutes.
# posted by 
: 6:31 PM
: 6:31 PM
Here is the comment I sent to the listener:
Thank you for asking. I am sure that our frequent mentioning of the call letters seems odd to someone such as yourself who listens to the station a lot. Obviously, you know what station you are listening to. The fact is, the majority of listeners to any radio station are not such regular listeners. They may tune in for a few minutes to catch the news or hear a segment of Morning Edition or one of our talks shows, maybe a song or two on the Mama Jazz Show, then tune away for something else or arrive at their destination and turn the radio off. As a result! of this constant tuning in and tuning out, most radio stations want to make sure that the listeners remember our name.
Without going into too much detail and radio industry jargon, we want to make sure that those people who tune in infrequently remember that they were listening to WMUB and tune in again. We also want them to recall our station when asked by ratings services.
Our station breaks during which you hear the call letters are actually only about every 15 to 20 minutes, depending on the program. With some weekend programs, we only get a chance to identify the station during one break, near the top of the hour. So, actually the number of times you hear us say the call letters will vary greatly based on the time, the day and the program to which you are listening
I am glad to hear that it is "no big deal" to you but we would rather it not be a nuisance at all. Some of our on-air people do a better job of working in the sta! tion "identifiers" more smoothly than others. We'll certainly pay closer attention to how we identify our station and see if we can "soften the edges" a bit.
Thank you sincerely for raising this issue and giving us cause to reflect on the way we do things at WMUB. And thanks especially for being such a loyal listener. If we had a lot more listeners like yourself we'd never need to mention the call letters again!
Thank you for asking. I am sure that our frequent mentioning of the call letters seems odd to someone such as yourself who listens to the station a lot. Obviously, you know what station you are listening to. The fact is, the majority of listeners to any radio station are not such regular listeners. They may tune in for a few minutes to catch the news or hear a segment of Morning Edition or one of our talks shows, maybe a song or two on the Mama Jazz Show, then tune away for something else or arrive at their destination and turn the radio off. As a result! of this constant tuning in and tuning out, most radio stations want to make sure that the listeners remember our name.
Without going into too much detail and radio industry jargon, we want to make sure that those people who tune in infrequently remember that they were listening to WMUB and tune in again. We also want them to recall our station when asked by ratings services.
Our station breaks during which you hear the call letters are actually only about every 15 to 20 minutes, depending on the program. With some weekend programs, we only get a chance to identify the station during one break, near the top of the hour. So, actually the number of times you hear us say the call letters will vary greatly based on the time, the day and the program to which you are listening
I am glad to hear that it is "no big deal" to you but we would rather it not be a nuisance at all. Some of our on-air people do a better job of working in the sta! tion "identifiers" more smoothly than others. We'll certainly pay closer attention to how we identify our station and see if we can "soften the edges" a bit.
Thank you sincerely for raising this issue and giving us cause to reflect on the way we do things at WMUB. And thanks especially for being such a loyal listener. If we had a lot more listeners like yourself we'd never need to mention the call letters again!
I've been in Ohio for about 3 1/2 years now, coming from the state-wide WI Public Radio system. It seems to me that with so many apparently unrelated public radio stations you almost have to keep telling folks which one they have on.
I will say that WMUB is the station with the largest number of NPR people announcing the call letters that I have ever heard. Amazing.
Lin Jenkins (Proud co-sponsor of April 13)
Kettering
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I will say that WMUB is the station with the largest number of NPR people announcing the call letters that I have ever heard. Amazing.
Lin Jenkins (Proud co-sponsor of April 13)
Kettering
# posted by : 5:28 PM
: 5:28 PM